Amazon's Perception of Formal Marketing Research

By

ACKNOWLEDGEMENT

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

DECLARATION

I, [names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 1: INTRODUCTION1

Introduction1

Problem Statement1

Research Questions2

CHAPTER 2: LITERATURE REVIEW3

Marketing Research3

Importance of Formal Marketing Research4

History of Amazon4

Core Businesses5

Marketing Mix Elements to Be Used5

B2B E-Commerce Success: Description of the Key Factors6

CHAPTER 3: METHODOLOGY8

Introduction8

Data Collection Techniques8

Data Analysis Technique9

Ethical Issues10

Contribution of the Research10

REFERENCES11

CHAPTER 1: INTRODUCTION

Introduction

Formal marketing research is important for taking decisions about marketing strategies that require adoption of certain business techniques. Formal marketing research is an important approach that is usually used by companies for designing their strategies. It also provides information about suitable market prices that customers would be willing to pay for products.

Formal marketing research occupies the second most important position among all the processes involved in the marketing of goods and services. Google recently announced its services for providing companies with formal marketing research. As Google is already maintaining a large database, it can provide key market information about the ongoing trends of the different products that companies are interested in.

Problem Statement

Formal marketing research provides Amazon with crucial and sensitive information about the operating profits of the company that it has planned for its upcoming projects. Formal marketing research provides organisations with an opportunity to consider different aspects of the market that will provide them with different variables to consider at the time of implementing a new and wide range of effective techniques for their business.

Research Questions

This study will answer the following questions:

What are the important factors that are considered by Amazon while undertaking formal marketing research?

Why it is important for businesses to conduct formal marketing research?

Is formal marketing research an important consideration for the success of Amazon in the United Kingdom?

To what extent does formal marketing research reduce the risk of unfamiliar environmental conditions in new markets?

How is the performance of Amazon affected by the adoption of formal market research?

Aims of the Study

The aim of the study is to find out Amazon's perception of formal marketing research that is operating in the United Kingdom in the retail sector. The study will look into the retail sector of the United Kingdom and look at the perception of Amazon to find out to what extent it considers marketing research as a factor in its success. Amazon and all other organisations are largely dependent on market information for avoiding all ...