Amazon's Growth and Diversification Strategy

Amazon's Growth and Diversification Strategy

Introduction

Since its inception in 1994, the remarkable growth of Amazon has been the subject of envy for many of its competitors. Amazon has grown to dominate the US market by devising a clever strategy of diversification that offers a wider range of products to the consumers at highly competitive prices. Amazon has focused on the key elements that drive and motivate consumers to make online purchases and then designed its product portfolio and marketing strategies to complement this particular consumer behavior.

Discussion

Founded in the year 1994, Amazon has grown tremendously in just over 17 ...