Alternative Approaches to Management

Alternative Management Approaches

Introduction

A lot of research has been going on in the area of alternative approaches to management by making the financial gains and preferences on the backseat and concept and ideology of working for the betterment of both customers and environment and that if these two things are doing fine in their places then financial performance and profit will automatically follow. Alternative management advocates for the enhanced knowledge and learning process of the user so that he is able to adapt to the environmental changes and other external demands easily. One of the most popular alternative approaches in management that is gaining importance with advancement in technology and globalization is that of sustainability development. Sustainability development refers to achieving organization objectives by keeping the business practices ethical in terms of the affects that its business has on the environment. It promotes business ethics and care for community. With the advent of globalization business sustainability provide for a common ground and language for conducting business across the border or in other regions. This advancement in technology and world becoming a global village provides for an additional reason for the businesses to transform their business practice to be more ethical and eco friendly. Tom Chappall business was one such organization that was founded on the basis of spiritiual values and beliefs may it be their products, practices or contribution to the environment. Every move and act of Tom and Kate was evident of their strong beliefs which was later on proved by their success that was both financial and non financial.

Discussion

Alternative Management Approach

Alternative management approaches have been referred to be something more flexible, adaptive and participatory in terms of the nature of the approach. Traditional management approaches have no room for learning or for adaptation to the environment since they are based upon the concepts of achieving financial objectives and gains such profit maximization and revenue generation. There was no provision for employees and their rights. The main purpose of focus of cotemporary management approach was to maximize the sales, numbers with customers in mind. The objectives of the organization were customer centered and based upon materialism. This majorly resulted in demonization and dissatisfaction on the part of employees. They feel bored of the same routine monotonous job without any opportunity of growth, development and variety in the duty or job description. The long term affect of demotivated employee results in less productivity and profitability.

Importance of Alternative Management

Many of the organization still follow the same old management style with continuous focus on number but forget that in the long run they not only lose in terms of projecting a positive image or organization but also remain unsuccessful as the success that is achieved through materialism is short lived and temporary. While alternative approaches calls for enhanced learning of the user as he gets engaged in the process of learning and educating himself in order get well equipped for the external and upcoming ...