ALDO

Aldo shoe company

[Name of the Institute]

Introduction

The aim to writing this research paper is to analyze the business of the Aldo shoe company, how it started its operations in Canada and expanded their business to other countries. Furthermore, this report will also analyze the strategy which Aldo is following in International Business markets and the marketing strategy which they are following.

History of the Aldo

The Aldo is a private company which operates worldwide chain of shoes. It was founded in 1972 by Aldo Bensadoun in Montreal. The headquarter of the company is also there in Quebec. The Aldo has grown in worldwide shoe company with more than 1,600 stores around the world. The Aldo Company started to expand in 1990s. it first entered in the US markets which was a big challenge for the company. The Aldo company manufactures 60% of its products in China and the remaining are outsourced to Asian countries and also to European countries. Aldo became global because of the potential workforce they have and the design and quality of their shoes which they provide to their customers. The Aldo Company has excellent knowledge about the trends of the shoe industry and they make their products considering all the market factors which are the reason they have become successful in becoming international organizational. All the brands of the Aldo Company provide the same quality just like their parent brand. The brands of Aldo are considered highly renowned and prestigious among the consumers of Aldo shoes. Except Antarctica, Aldo Company is operating in all the continents due to their unique business and marketing strategy (Moore, 2009).

Expansion of Aldo Company

The first expansion of the Aldo Company started in 1993 in the United States markets. The first store of Aldo was opened in Boston and subsequently in the period of nine ...