ALCOHOL CONSUMPTION



Knowledge, Attitude and Behaviour of Young People towards Alcohol in Developed Countries

By

ACKNOWLEDGEMENT

For this piece of work, I acknowledge and want to thank my teaching staff, family and friends for the support and assistance they provided me throughout the completion phase. Their belief and guidance made me able to complete this study by countering various hurdles.

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DECLARATION

I declare that all the information and data, presented in this research, is my personal research effort and no external assistance has been taken for it. I further declare that this work is not submitted to any academic institution and at any educational or professional level. All the information in this research presents my personal views and observations and they are not associated with the academic institution.

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ABSTRACT

Alcohol use is multidimensional and includes interplay of behaviours, attitudes, expectancies, and motivations. Our understanding of alcohol use needs to be informed by more than an understanding of who consumes how much. In order to more effectively assist with problem drinking, we need to grasp the role of motivation and context, the rationales and impetus of consumption. The purpose of this study is to analyse the knowledge, attitude and behaviour of young people towards alcohol in developed countries.

TABLE OF CONTENT

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 3: METHODOLOGY1

Research Design1

Method for Data Collection2

Research Approach3

Data Analysis Method3

Secondary Data4

Search Technique5

Literature Search5

Qualitative Research7

Assumptions of Qualitative Research9

Research Philosophy10

Ethical Considerations11

Reliability12

Validity13

CHAPTER 4: DISCUSSION AND ANALYSIS14

Extent and Prevalence of Alcohol Consumption across the UK14

Explanation for Alcohol consumption Amongst Young People in the UK15

Consumer Behaviour of Young People and Alcoholic Products16

Factors Influencing Young People's Decisions of Alcohol17

Age Influences18

Cultural Influences19

Social Status Influences20

Marital Status and Parenthood Influences21

Gender Influences22

Income Influences23

Mood Preference24

Religious Background25

Advertising Influences25

Positive Expectation Influence27

Health and Social Consequences of Youth Alcohol Consumption28

Analysis of the Findings31

CHAPTER 5: CONCLUSION34

Summary of the Findings34

Limitations of Research37

REFERENCES39

CHAPTER 3: METHODOLOGY

This chapter of the research study involves the research method which is adopted for gathering all the relevant information for this study. This chapter not only provides the kind of research method adopted but also presents the rationale for selecting a particular type of research method so that a clear picture of the research method is understood by the reader. A detailed description of the research instruments is also provided in this chapter that explains the ways in which the information is gathered or collected for this research. The aim of this study is to gather the knowledge, attitude and behaviour of young people towards alcohol in developed countries.

Research Design

This study is actually based upon the accumulation of secondary type of data. The study utilizes pertinent journals, scholarly writings and related content that is available online. The study took into account the approach of the previous similar literature so that a broader perspective is presented in the form of analysis. In reality, the secondary type of research presents information that is a mixture of past literature, publications, broadcast media and other non human sources. Furthermore, the method adopted in the study is based on qualitative approach for data collection. This method is mostly considered to be less ...