ALCOHOL

Alcohol

Alcohol and Media

Introduction

Do have nausea and tremors, liver being sick, missing work or not pay it, discuss with your partner or ignore family life? NO! Here are some obvious consequences of alcoholism, but alcoholism itself.  So what is an alcoholic? Is drinking alcohol? Is drinking too much alcohol? Is it drunk?

Logically, the alcoholic drink alcohol, and usually do so in large quantities as often drunk or maintaining a state of semi-consciousness or stupor. But that's not a universal pattern as there are people who drink alcohol, heavy drinkers and alcohol until drunk often, and are not alcoholics (Glasser & Zywiak, 2004, pp.8-14). The characteristic of alcohol is that consumption cannot control, or put another way, has lost his freedom from alcohol. 

Body

One possible factor to facilitate alcoholism, especially characteristic of the present time, and which constantly discussion paper, the influence of the media. In this issue, consider two quite different aspects. First, the influence of open and explicit advertising is done by the usual channels and media. Although it occurs in virtually all media (newspapers, magazines, radio, theatres, advertisements in public places, etc.) certainly discussions that always focuses on their effectiveness "positive" or "negative" (depending on who consider depending on your goals) is what takes place in the middle mass communication par excellence that is television (Sancho, et. al., 2011, pp. 192-210).

 On alcohol advertisers invested huge amounts of money, this makes it a very important market product itself, with all its consequences. Often, both the advertising industry as producers of beverages explained that the purpose of advertising campaigns are prestige brands, but never encourage excessive consumption, or by sector of the population should not consume it. Indeed, in many countries their own rules as advertisers themselves are set to avoid inappropriate actions (Tones & Green, 2010, pp. 12-17). Many times, the setting of these standards is being fulfilled by the same social pressure. Sometimes these rules do not exist or are not sufficiently applied, as has happened in some countries are seeing campaigns that encourage mothers to give drinks that contain enough alcohol to young children in order to encourage the appetite, and sometimes using sexual motivations and social prestige, clearly aimed at young people and even teenagers, to encourage the use of certain drinks, from spirits to beer (Pridemore, 2010, pp. 32-37). In any case, even with the aim of prestige brands and restraint measures are in well posed and well made, various sociological investigations show that, following advertising actions and maintained, are at least some positive feelings towards the use of motivational alcohol, and rarely these attitudes are formed even from childhood, have a chance to be countered with other information about the risks and problems can also lead to the misuse of alcohol. 

Sometimes the publicity to be explicit, is somewhat hidden, such as that occurs when a beverage brand, sometimes of a certain drink, sponsors or "sponsors" sporting or cultural events of great significance collective, without making a "propaganda" of the alcoholic product in itself. Sometimes voices have been raised against such actions, which undoubtedly also promote positive attitudes towards ...