AIRLINE INDUSTRY

Airline commerce in joined States

Abstract

In this report I will explore the ongoing and accessible opportunities for changes in policies, which helps USA airline industry to anticipate and overcome the challenges faced by a have a job, cultural, structural, etc. Also identify these problems, I will be able to recommend approaches to change and long-and short-term basis.  

Moreover, I will be able to illustrate the value and benefit a substantial change in the organization, such as developing new measurement and executive management model. Other strategies Changes may include strategic alliances, reducing staffing levels, regularisation of the fleet, outsourcing and information technology.

The airline industry plays in important role in the global economy. Itis a vital component of the leisure / tourism commerce and remains absolutely vital to the conduct of international business. It represents one of the biggest industries worldwide with global airline revenues Exceeding $ 09.12 billion in 2006 (IATA, 2007a). The direct contribution to national GDP on a global basis is estimated to be $ 140-145 billion (IATA, 2007b).

Airline industry strategy objective is to reduce exposure to these market segments, without success, while strengthening their positions in profitable markets. To follow the strategy of the Airline industry flights rose in key areas such as New York, India, Barcelona, Moscow and Nice. The company also expanded its assistance to revive flights to Calgary, Port of Spain and Newquay.

The strategy of Airline industry's fleet has been designed to support profitable growth and to renew the oldest in the fleet with a new one. New aircraft will be more resources and the environment. The company has ordered 10 new Airbus A320 and the new Airbus 321s between April 2007 and December 2008.

The company has redefined its promise to customers under the slogan "Airline industry base and brightness. This matter concerns the provision of" Airline industry core "customer in a day by day in the development of products and services by "Shine" that really matters. Baccalaureate program in 2006 has revived its business-class products "Club World" and introduced a series of restoration and recovery in the first class decoration.

List of Table

Table 1: Price of Air Travel (Weilbacher, 2007)37

Table 2: Carriers and their Hubs (Assael, 2009)50

Table 3: Taxes and fees (Baker, 2007)54

Table 4: Service program (Weilbacher, 2007)56

List of Figures

Figure 1: Airline market Share http://www.transtats.bts.gov/22

Figure 2: above it show Average US price per gallon for jet fuel25

Figure 3: Air Transport Association (Baker, 2007)40

Figure 4: Deregulation52

Figure 5: Sources of Revenue (Aaker, Joachimsthaler, 2009)53

Figure 6: taxes on 300$ one stop group trip54

Figure 7: Taxes (Assael, 2009)55

Figure 8: Employment (Aaker, Joachimsthaler, 2009)58

Figure 9: Profit margin of airline industry in usa59

Figure 10: financial condition (Aaker, Joachimsthaler, 2009)60

DECLARATION

I, [type your full first titles and last name here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not before been submitted for learned examination in the direction of any qualification. Furthermore, it comprises my own attitudes and not necessarily those of the University.

Signed __________________ Date _________________

Acknowledgement

Iwould take this opening to express gratitude my research ...