Advertising Critique



Advertising Critique

Introduction

eReader is an exciting new e-magazine that is about to enter the market. This eReader is nothing like what the normal ebooks and e-magazines are available over the internet. The eReader will be catering to the needs of a number of readers at it will be providing the reading material to the readers of all ages and all spheres of life. eReader will make its entrance into the market in a way that will scare the competition. A test version of the eReader is already functional and is put over the internet for the users to look into it. The company is making sure that the finest product is launched into the market and adequate advertising is done so that the target market of the readers can be adequately targeted and the best product can be presented before the readers. eReader has all the quality features that any reader would want in their eReader. The eReader offers the flip page technology along with many colorful versions that will be made available to the readers. This will enable the readers to read to read any type of book easily from a novel to a travel book in the same detail they would find in the print version. All the minute details of the print version will be incorporated into the e version of the books. This will be one of the many features that will distinguish the eReader from the many competitors that are currently working in the market. This will also be a different selling proposition that eReader will be offering to the readers online along with the many other features like discount packages and membership offers.

Product Naming Strategy

The eReader offered by LibraTech can be named as "The Reading Machine". This name has been proposed to attract the different variety of readers that look for different books over the internet. This will be a heaven for the readers as they will be able to find all the books, right from their favorite novels, to the travel books, the books related to religion and theology, in short, books from all disciplines from all around the world. This name has also been proposed so that the results of the search engines can quickly provide the readers with the "The Reading Machine" when they enter the word read in the search bar. This will help in increasing the number of visitors to the site and will also increase the likelihood that they will stick to this eReader rather than looking for their favorite books elsewhere. The Reading Machine is also a name that is very catchy. This is not something that the readers will forget easily. This is a simple name and will help in the propagation of the eReader to the many new readers who are looking for such eReaders that can provide them with all the books that they want to read online. This will be a solution to the many problems that the readers face when they ...