ADVERTISING CAMPAIGN ANALYSIS

Advertising Campaign Analysis

Advertising campaign analysis: “Chanel No. 5, Inevitable.”

Introduction

The advertisement campaign for the brand Chanel N '5 was initially released on October 15th 2012, and had for the very first time a man as it actually spokes model, no more no less than Brad Pitt. Choosing Brad Pitt for this ad campaign has made a lot of noise in regards to the price of this commercial, which is around 7 million dollars for Brad Pitt. This noise is more for spending this massive budget in connection to the potential impact of this campaign. This essay is the analysis of a famous luxury brand's product 'Chanel no. 5 Inevitable'. This study gives analysis of Chanel's most eminent ad campaign in which Brad Pitt introduced Chanel No. 5 inevitable (Metro, 2012).

Discussion

Brad Pitt is the new celebrity since he touted the famous fragrance Chanel No. 5, which makes him the first man to take your picture for this lotion. Pitt appears in the 30-second commercial, black and white, with long hair and a light shirt slightly unbuttoned (O'guinn, 2003, Pp. 265).

It is a 35 seconds ad that highlights Brad Pitt who is speaking in a poetic and sensual approach; "It is a journey. Journeys end but we continue. The world turns but we turn to him. Plans fade. You know dreams. But wherever you go, there you are. My fate, my destiny. My fortune.”

The actor directly looks at the camera and then speaks to the perfume with a low pitch voice and talks about the journeys, dreams and plans which passes by and communicate that the only thing that stays back is Chanel, no matter wherever he goes. He relates product as his own luck, fortune and fate, which qualifies as" unavoidable” (Metro, 2012).

The advertising campaign of the French firm explains that seeks new ground in the history of perfume making Chanel is betting the house for the first time by a man to interpret what he calls "the most feminine and legendary fragrance", according to EFE . Other actors who have lent their image to this perfume are Catherine Deneuve, Nicole Kidman, Audrey Tautou and Marylin Monroe (Leslie, 2003, n.d).

The Target Audience

This brand possesses a specific target audience. The main target market of Chanel no. 5 is women starting from the age of 30. Since, Chanel is a luxury brand and it is mainly an attraction for those women who have crossed age of 30 and have spent much of their age in establishing family, career. They are the ones who can easily afford this luxury which defines their prestige and personality. It is a very classical brand and product which exists its position in market since 1920 (East, 2008, Pp.11-20).

Campaign Analysis

The ad campaign for Chanel no. 5 has tried to introduce this product as an inevitable product, which give a lady/woman a feeling of being stable, safe and secure wherever Chanel surrounds her. It gives a sense of not just about the plans, the journey ...