ADVERTISING AND PUBLIC RELATIONS

Advertising and Public Relations



Table of Contents

Introduction3

Identification of target market and target audience3

Choice of media4

Television4

Billboards4

Newspaper advertisements4

Social Media4

Strategy and tactics5

Development of a coherent brand strategy5

Identify at least two public relation activities7

Media Outlets7

Charity activities7

Community Involvement and public speaking8

Program scheduling8

Program monitoring and evaluation8

Advertising and Public Relations

Introduction

The retail company chosen for the advertising and public relation is a small fashion boutique. The small fashion boutique is the direct seller of designer clothing women wear. The small fashion boutique can promote their products through social networking websites, a lot of them to sell their merchandise through this route. These are the four basic steps for a successful advertising campaign for the fashion boutique to reach, that is, first, the boutique should attract attention, arouse interest after the offer, then awaken the desire of acquisition and, finally, urge the reaction, or offer the possibility to react to the message, resulting generally in the purchase.

Public relations are aimed at creating and maintaining cordial relations and understanding between the consumers. The advantage of this marketing technique is the low cost involved in marketing the products. It makes sure that beneficial relations are maintained with the customers of the company and, credibility is also created. Once credibility is created, it is very beneficial for the company as it increases sales (Goldman, 1996).

Advertising is a paid form of non-personal presentation of products that creates demand for it, as well as an image of the company through the product. Advertising is the most effective way of promoting a product and increasing sales of a company. It makes sure that the product of the company is generating huge sales for the company. Advertising is a main way of making sure that the company's products are doing well and are earning well. Advertising is a vital part of every successful business regardless of whether its print media, TV media or outdoor media. Advertising is way companies can communicate to consumers; to inform, remind, reinforce, build and sell.

Identification of target market and target audience

The main target market of the small fashion boutique is the women of the target area where the boutique is situated. This is truly beneficial to women, especially in the field of fashion. It is known that a nature of the female is their passion for shopping and everything that relates to the new trends in clothes, shoes, handbags, accessories, and so on.

Choice of media

Television

Its nature is an audiovisual medium that can receive both picture and sound. There are two types of media channel or repeater: From the advertising point of view, the channel is a national or regional, allows ads to the relevant area, however, if a repeater is a common channel, does not allow any local public advertising, due to the nature of the issuer. The forms of advertising used in the TV are the following three. The spots, short films are usually between twenty and thirty seconds, which are emitted from different programs or through them. As for targeting youthful customers, the youth is said ...