ADVERTISING AND PROMOTION

ADVERTISING AND PROMOTION



Advertising and Promotion

Customers are precious assets for the enterprise, but they can be costly to develop and retain. The customers' differences in the course of their relationship with the enterprise are reflected in their contributions to the enterprise value throughout their tenure. To the extent that different acquisition strategies bring different “qualities” of customers, the acquisition effort has an important influence on the long-term profitability of the enterprise.

Advertisers pay a particular attention to the customer in order to attract and retain him/her. According to researches both the businesses and individual sellers should ask ...