Advertising and Promotion

Implications of Brand and Branding1

Introduction1

Overview of 'brand'2

Power of Brand and Customer Loyalty3

Brand Personality3

Perceived Brand Quality3

Concept of Brand and Branding4

Significance of Brand Image5

Significance of Brand Value6

Process of Building a Strong Brand8

Clearly Articulate Your Brand Identity9

Establish a “Customer Value Proposition”9

Communicate a Brand and Cultivate Relations with Customers9

Strengthen Your Brand Overtime10

Examples11

Conclusion11

References14

Implications of Brand and Branding

Introduction

Branding is the most leading and central trend in the worldwide industries. Therefore, the powerful brand will fetch a well-built advantage to the company. An effective brand image enables customers to recognize the desires that the brand convinces and to distinguish the products from its rivals, and subsequently enhances the possibility that the customer will prefer the brand. On the other hand, the brand value and brand image of the players in the industry can be reinforced using numerous ways of brand communications like the word of mouth, packaging, advertising, and other tools of promotion, etc. In this essay, I aim to find out the significance of the brand value and image. The concepts of brand value and brand image are playing a vital role in all industries. Therefore, in this assignment I am finding out the importance of branding in order to attain the competitive advantage (Keller, 2008).

Brand value and image are a significant and growing part of the branding, which serves many functions. There is a significant important of brand image and brand value for both customers and organizations. The customers recognize the “brand value” and utilize the services of the branded items on the basis of the brand image. Many studies show that the brand value and image enhance the loyalty level of the customers. By enhancing the value and image of the brand, the profit and revenue of the organizations and industries will increase, and they will also be able to attract more customers as compared to their competitors. The essay will provide the in-depth analysis on the significance of these concepts industries and organizations and in what ways these concepts are beneficial and advantageous for the organizations and customers. I have tried to explore a few important terms in the world of branding. Today almost every little or big organization is going after the concept of branding (Belch & Belch, 2011).

Overview of 'brand'

The main goal of brand value and image of the brand is to differentiate the brand from the competitors. The branding is playing an essential role. With the help of strong brand value and the brand image, the branded products are attaining their targeted goals. The companies and organizations are enhancing their brand image and value of brand with the help of different unique strategies, like use of technology and franchising. The significant research has been carried out in the past in an attempt to understand the general nature of the significance of these concepts (Kotler & Armstrong, 2008).

If one sees around and have a closer glance on some notable organizations, it is easier to find that they stress on image of their ...