Advertising

The report is about the media mix and the use of the newspaper in the media mix and when a firm should use the newspaper media or when the firm should use other source of media in its media mix. Media mix is basically a bundle of advertizing channels which are being used by the firm to do the promotional activities of the firm to achieve its marketing objective and plans. In the media mix the newspaper is not the only option there are some other sources as well such as television, radio, billboards, etc. Newspaper advertising is still a ...