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Advertisement Design and Strategy

Introduction

One of the most common and important promotional strategy that most of the marketers adopt is of advertisement. Advertisements help the marketers to communicate with the target market. By communicating through advertisements marketers convey the message through which they want to grab the attention of the audience. The aim and objective of this paper is also to talk about the one of the magazine advertisement for a soft drink. The following part of the paper describes how attention of the target market can be captured with the help of magazine advertisement.

Discussion

This part discusses how the magazine advertisement will be designed and what it aims for. This part describes the challenges that the marketing manager may have to face. This part also gives description of the target market with respect to the target market.

Level of Challenge, Issues Identification and solutions

The first and foremost challenge for the marketing manager of this soft drink is of getting attention of the customers. In our daily lives we see a lot of advertisements. These advertisements are full of information. Every instant customer gets the unwanted information. The vogue of advertisement is so high that these advertisements have begun to irritate customers. In this situation getting your advertisement is quite difficult and challenging. The second important challenge is of differentiation. There are a number of brands that offer the same product of soft drink. These different brands also indulge in marketing activities and design magazine advertisement. In this scenario it is indispensable to create a point of difference. These two are the main challenges in designing the magazine advertisement for the soft drink.

In order to deal with these issues that are identified above proper strategies would be adopted so that the adverse effects of these issues can be nullified. So, in order to deal with the first issue which is related to the grabbing the attention of the target market following strategies would be adopted:

Publishing the advertisement in magazine that maximizes the reach of the target audience. The magazine that would be chosen for the placement of the advertisement must be in the list of favorite items of the target market.

Utilizing creative and innovative ideas for the design and formulation of the magazine advertisements.

Usage of glossy paper, colors and other attractive elements to eradicate the resistance of the customers towards the advertisement.

The next issue is related to ...