The purpose of this study is to highlight the quality of service resulting from cognitive managerial approaches adopted by Indian Railways, which is referred to as the “Lifeline of the Nation”. This study also serves to give a managerial perspective of the Indian Railways (IR) to ascertain how IR has managed to raise its service quality graph in a period of few years.
Meeting Customer Expectations
To give a perspective, the target market of the Indian Railways is a large population that is highly sensitive to price fluctuations. Over the years, the Indian railway system has grown ...