Advanced Operations Management

Advanced Operations Management

Part A

Introduction

Landmark Hotel Auckland, formerly known as the MLC Building, has been completely refurbished and Transformed into the stylish Qualmark 4 star Scenic Hotel Auckland. It was constructed in 1954; it was Auckland's first high-rise office building. The building is now protected by the Historic Places Trust, and as Such, every attention was given to the lavish restoration of this unique landmark. The art deco charm of the 1950's is Reflected Throughout The hotel's architecture with beautifully presented areas Such as the entrance foyer. The guest rooms have a modern apartment style, yet carry the art deco theme through in the finer details Such as the eye-catching black and white artworks that complement each room (O'Shannessy, 2012).

Landmark Hotel Auckland is centrally situated on the corner of Queen and Airedale Streets. As a guest, you'll appreciate the superb location Auckland hotel accommodation that puts some of the city's best attractions, entertainment and restaurants at your doorstep. The hotel is located directly across the road from 'The Edge' Auckland Performing Arts and Conventions Which Incorporates the Auckland Town Hall, Civic Hotel, Aotea Square and Aotea Centre (including the Herald Hotel).

Discussion

Earning maximum profit with best possible services is considered as an integral part of any business. Landmark Hotel Auckland also intended to follow the same business strategy nut it certainly requires few objectives that should initiated first. For this purpose, customer satisfaction is the most important part. As long as the customers are satisfied with the services, one can plan to have maximum profits.

In order to have analysed the customer satisfaction and any concerns about the hotel, a survey has been conducted which includes questionnaire (See appendix). These questions in the questionnaire include several questions regarding the hotel's policies and services i.e. if they are attracting to customers or not. It was also planned that feedback forms and news about the hotel would be taken from the social media websites or from the trip advisors. This would certainly provide a brief analysis and it would be fairly cheap as well as other marketing research strategies. Both the methods of survey feedback forms and social media linkage would be beneficial in different perspectives but the feedback forms would directly be filled by the customers in the hotel, so there are few chances that it would create any bias in the survey. On the other hand, though using social media would be fairly cheap but there may be unknown persons present there who may fill wrong information about the hotel services.

Management of the Company and members of its supervisory board or other supervisory authority is required to ensure that the financial statements and the report on the activities comply with the requirements set out in the Accounting Act.

Each individual entrepreneur has to meet certain reporting obligations governed by the Accounting Act. The primary responsibility in this area is to make a certain date of the financial statements consisting of:

• the balance sheet,

• profit and loss account,

• Notes in ...