This research would not have been possible without the support of my family members and my research supervisor so I would like to thank them for their utmost support throughout this research.
DECLARATION
I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.
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Abstract
Adolescence is a critical development period where gender roles, sexual attitudes, and sexual behaviors are starting to take shape. If adolescences are exposed to sexual content due to media usage such television or movies, they would be more likely to undergo the potentially negative consequences of that exposure. Sexual content is described as the talk or behavior involving sexuality, sexual suggestiveness, or sexual activities/relationships. The connection to media and adolescent sex behavior is linked because more sexual content on media came at a time when rates of adolescent pregnancy and sexually transmitted infections are unacceptably high.
Studies have found that sexually related talk and behavior occurs from 8 to 10 times per hour in prime-time programming with 67% of all prime-time shows with some sexual material. Kissing and physical flirting are the most frequent behaviors and intercourse is sometimes depicted or implied. In addition, about 80% of all movies shown on network or cable television stations have sexual content. For music videos, 6 out of 10 included sexual feelings and impulses through lyrics and displays of provocative clothing and sexually suggestive body movements. Adolescences now have greater access to R- and X-rated movies through pay TV channels and video tape rentals.
The impact of sexual media influence is beyond sexual acts. Adolescences perceive ideas about what it is like to be a man or woman and believe that the depictions of intimacy and sex are realistic. Media programming of sex often fails to imply the negative consequences of these acts such as STDs or pregnancies. Adolescences still engage in sexual acts even though they have knowledge about AIDS and STDs and generally do not take precautions. Less than 10% of sexually active adolescences use condoms consistently. According to the Centers for Disease Control, about 15% of adolescences have contracted an STD. However, the percentage may be underestimated because random samples were taken and the disease could have easily spread.
Table of Contents
ACKNOWLEDGEMENTII
DECLARATIONIII
ABSTRACTIV
CHAPTER 1: INTRODUCTION8
Background8
Hypothesis9
Research questions9
Significance of the Study9
Target audience10
Gantt chart10
CHAPTER 2: LITERATURE REVIEW11
Theories of Media Violence Effects on Behavior12
Sex Education, Comprehensive13
A Broader Perspective15
Accomplishing Change16
Gender Expectations17
Mass Media Influence on Teen Sexual Culture18
Teen Pregnancy19
Statistics on Teen Pregnancy19
A Social Problem21
Sexual content in the media23
Adolescence vulnerable stage of life24
Sexuality25
Advertising25
Youth and premarital sex26
Changes in ways of thinking26
The influence of mass media27
Influence of media freedoms and sexual values28
Measurement Instrument29
CHAPTER 3: METHODOLOGY34
Interview34
Informal, Conversational Interview35
General Interview Guide Approach35
Standardized, open-ended interview35
Closed, fixed-response interview35
CHAPTER 4: DISCUSSION36
Sex in the media36
Sexual material and psychological concepts37
Sexual material and deviant sexual behavior39
Sexual material and psychological and physical health40