ACTIONS OF SUPPLIERS AND CUSTOMERS

How do the actions of suppliers and customers affect industry structure?

How do the actions of suppliers and customers affect industry structure?

Introduction

The form of the Five comparable Forces was evolved by MichaelE. Porter in his publication „Competitive scheme: methods for investigating Industries and Competitors” in 1980. Since that time the 'five forces tool' has become an important method for investigating an organizations commerce structure in strategic processes.(Porter, 2008)

Conceptual framework for commerce investigation has been provided by Porter. The model recognizes five key functional characteristics that work out the power of the competitive forces inside a ...