ACTION PLAN

Action Plan on Communication and Leadership

Action Plan on Communication and Leadership

Communication

To improve the communication of the hotel with existing and potential customers, internet can be used effectively. Internet is now the largest and most important distribution channel and marketing for a hotel, the hotel pro active in this medium can generate significant revenues, increase market share, and outsmart the competition with an effective e-marketing strategy based on a detailed study of the ROI (Return on Investment). Hoteliers must now focus on their Internet marketing strategy; this must be their priority in future (Heim & Chapman, 2003). Only hotels that ...