ACTING AS GOVENMENT CONSULTANTS

Acting as Government Consultants



Executive Summary

In the past few decades, Thailand has made itself stand amongst the most preferred tourist destinations on earth. Tourism industry plays a vital role in the country's economic development, besides providing hundreds and thousands of local employment opportunities. Despite the increasing tourism business, Thailand has been facing problems with respects to tourism management. There is a strong need to identify the industry's strengths, weaknesses, opportunities and threats so that the government regulates and promotes the industry in a meaningful and fruitful manner. This report is made to address the various tourism issues of the Thailand's tourism industry. The report has been written from the point of view of a governmental consultant. The report first presents a detailed overview of the Thailand's tourism industry, its evolution over time, and significant developments. Finally, the report gives recommendations and conclusion regarding where and how the Thai tourist industry should direct itself.

Table of Contents

Introduction4

Background of tourism industry4

SWOT Analysis of Tourism5

The relationship of tourism with some disastrous events in the past7

The importance of Thailand in the region10

The political environment of Thailand12

The importance of rule of law in Thailand13

The impact of political environment on Thailand16

Thailand's Tourism in light of Developmental Theories17

Poverty in Thailand19

Unemployment level in Thailand20

Conclusion and Recommendation21

Acting as Government Consultants

Introduction

Tourism has developed into the world economy as a very important and dynamic sector, particularly for developing countries. Its growth has consequences not only to the activities associated with tourism (especially in the private sector) but also to other sectors, such as transport. It enables the creation of jobs for varying levels, professional and unskilled, and, routinely excluded from the labor market, such as women. In some developing countries, tourism is already an important and dynamic sector and will continue in other countries. The possibilities of this phenomenon are to use, but it is also necessary to ensure that the sector does not develop in an uncontrolled manner threatening the natural environment and the social and cultural life of the country. Uncontrolled development of the sector could threaten its long-term development.

Background of the tourism industry

The tourism industry, which has grown to meet the needs of all the travelers, is unusual because of its size and structure, with a number of components playing a part. It consists of all the commercial and non-commercial enterprises and agencies which make tourism possible. Collectively, they form a network made up of inputs from a series of individual industries, rather than a discrete and homogenous industry, and some of the participants may have customers who are not tourists such as excursionists and local residents. Core industry sectors are tourism administration and development, passenger transportation, hospitality, attractions, tour operation and retail travel. The tourism administration segment determines the environment within which the overall industry works while transport, hospitality and attractions sell the services essential to the tourist experience. These may reach tourists directly or indirectly through intermediaries of tour operators that combine different ingredients into single products, and, travel agents ...