ACQUISITION AS GROWTH STRATEGY

Analytical Report - Acquisition as growth strategy



Table of Contents

Company Profile4

Task # 01 - Strategic Analysis of Acquisition4

SWOT Analysis5

Strengths5

Weaknesses6

Opportunities6

Threats6

Task # 02 - Other Joint Relationship with Northern Rock Could Virgin Have Pursued As an Alternative Strategy7

Northern Rock Acquisition Analysis7

Who will be affected?8

Task # 03 - Virgin Money Competitive Strategy in UK Market9

Adding Value9

Understanding of Institutionalized Marketplaces9

Restrictions to Accessibility10

Limiting Probability in Put together Initiatives10

Management Is Not Restricted10

Innovation10

Recommendations10

Become Less Diverse10

Change in Strategy11

Accounting Period End11

References13

Abstract

Virgin mobile Cash has completed the getting Northern Rock plc. An agreement with HM Treasury to buy the entire released share capital of Northern Rock plc was finalized on Nov Sixteenth 2011. The purchase includes 75 Northern Rock offices, one thousand clients, and £14bn mortgage publication, c. £16bn store put in publication and c.2, 100 workers. Combined with Virgin mobile Money's current business of three thousand clients, the increased Group will have over four thousand clients. The put together business will operate under the Virgin mobile Cash brand. Sir Mark Clement will be Chairman of the put together business and Jayne-Anne Gadhia will be its Primary Professional Specialist. Jayne-Anne Gadhia, Primary Professional Specialist at Virgin mobile Cash commented: "We have a unique opportunity to build a new kind of financial institution in the UK. A financial institution which is sincere, fair and clear. A financial institution that will aim to make an actual difference and provide improved competition in UK store checking. Northern Mountain and Virgin mobile Cash fit together perfectly and both have actual experience in providing service that clients truly value. We will now work together in our pursuit to change checking for the better. This paper evaluates the analytical strategies analyzed by the Virgin Money in order to get competitive advantage in market.

Analytical Report - Acquisition as a Growth Strategy

Company Profile

Virgin Money is a UK-based bank and financial services organization run by the Virgin Group that was established by Sir Rich Branson in March 1995. It was initially known as Virgin Direct and developed catalog monitoring by establishing a value Personal guarantee Plan into the market. In the 2000s Virgin Money enhanced its functions around the world. Truly the organization obtained a checking permit through the purchase of the Trust and has plans to grow into this industry. This year it successfully purchased Northern Rock (www.bmbagency.com).

Virgin Money is one of the UK's biggest personal organizations, with a yearly income approximated at £3bn yearly recorded by the end of 2000. Virgin's highest-profile business was Virgin mobile Ocean, which had designed to be a significant power in the worldwide commercial airline business. Research revealed that the Virgin mobile name was associated with terms such as 'fun', 'innovative', 'daring' and 'success'. The personal impression and individuality of the creator, Richard Branson, were high profile; in English ads for the apple company Computer systems, together with Einstein and Gandhi, he was presented as a 'shaper of the twentieth century'.

Task # 01 - Strategic Analysis of Acquisition

Virgin made way for the purchase of Northern rock in Jan ...