ACCOUNTING INFORMATION SYSTEM

Accounting Information System

Accounting Information System

Introduction

The use of washing machines has increased sharply in the 1990s, until saturation of the market shortly after 2000. Initially reserved for the social elite for professional use, it has spread to become the preferred means of communication for many people. Today the huge commercial success and the intense competition that results are emerging social phenomena. The LG Group was a merger of two Korean companies from which the abbreviation of LG was derived. "Life's Good" the current slogan is an acronym. Before changing the company name to LG brand products are sold home luck, while electronic products were sold under the brand name Gold Star. The mark of the gold star is still perceived as a discount brand (Longley, 2001, Pp. 30). In 1995, Gold Star called LG Electronics and Zenith Electronics acquired from the United States.

Market Situation

The environment in which manufacturers of home appliances have become extremely competitive as a result: the maturing of many market segments. Faced with the opening of international markets, our Company has begun to make significant efforts to adapt and improve its productivity. (Restructuring, use of sub-contracting) American pioneer of the refrigerator for many years, our company has awarded 1st place in the market for refrigerators side by side on the first 2 months of 2006 with 27.4% market share by volume. Our company confirms its ambition to become the first appliance manufacturer in the world by 2007. Mastering the refrigerator market is one of the models most eloquent in the attempt by the group of wanting to revitalize existing areas.

Reputation and Image

The brand is continuing its development and reached in 2006, nearly 15% in unaided awareness, a constant progression for 2 years, based on a communication strategy and ambitious performance based on plans including powerful media (TV campaigns, display ads, press) but also on numerous product launches, promotional campaigns in stores.

Risk and Threats to Our Company

LG is among the leading manufacturer of washing machine and other home segment appliances. LG use units for manufacturing which are reliable and more concentrated in terms of home appliance segment. LG has a wide range of product categories to tap the consumer of middle class, upper middle, class and high class. LG also has the most effective appliances distribution network around the country and globe. The main competitor of LG in the consumer appliance market is Samsung and other foreign brands ...