What is the proposed incremental contribution margin per occupied room/day during the off-season?
About $6.75/per room/day.
This is asking how much incremental contribution to the profit per occupied room/day during the off-season. Contribution margin is sales revenue - COGS - variable operating expenses (but before fixed operating expenses are deducted. Average revenue per occupied room/day = $13.75. The baseline is as follows:
Summer
Weekend nights in Summer
70
Weekday nights in Summer
170
Weekend Occupancy at regular rates
0%
Weekday Occupancy at regualar rates
0%
Average Occupancy
Average rate Weekday
13.75
Average rate Weekend
13.75
Weekend total rooms
0
weekday total rooms
0
Weekday Revenue
0
Weekend revenue
0
Total revenue
0
Summer days
240
Maids summer
1
Depreciation
$30,000
Property Taxes
$4,000
Insurance annual
$3,500
Repairs & Maintenance Annual
$19,204
fixed
Cleaning Supplies Summer
$ -
partially variable
Miscellaneous Variable for Summer
$ -
could get occupancy
Roms rented
$0
Telephones for Summer
$720
Electricity for summer
$3,600
Revenue
$158,400
Expenses
Salaries
Manager
$15,000
Manager's wife
$7,200
Desk Clerk
$6,240
Maids
$11,100
$39,540
Payroll Taxes
$7,908
Depreciation
$30,000
Property Taxes
$4,000
Insurance
$3,500
Repairs
$19,204
Cleaning Supplies
$1,920
x
Utilities
$10,680
x
Linen Service
$13,920
x
Interest
$21,716
Misc. Expenses
$7,314
x
Total Expenses
$159,702
Profit before taxes
($1,301)
Income taxes
($625)
Net profit
$677
At 30% occupancy, by contrast, we get the following:
Summer
Weekend nights in Summer
70
Weekday nights in Summer
170
Weekend Occupancy at regular rates
30%
Weekday Occupancy at regualar rates
30%
Average Occupancy
Average rate Weekday
13.75
Average rate Weekend
13.75
Weekend total rooms
630
weekday total rooms
1530
Weekday Revenue
21038
Weekend revenue
8663
Total revenue
29700
Summer days
240
Maids summer
1
Depreciation
$30,000
Property Taxes
$4,000
Insurance annual
$3,500
Repairs & Maintenance Annual
$19,204
fixed
Cleaning Supplies Summer
$540
partially variable
Miscellaneous Variable for Summer
$1,028.53
could get occupancy
Rooms rented
2160
Telephones for Summer
$720
Electricity for summer
$3,600
Revenue
$188,100
Expenses
Salaries
Manager
$15,000
Manager's wife
$7,200
Desk Clerk
$6,240
Maids
$11,100
$39,540
Payroll Taxes
$7,908
Depreciation
$30,000
Property Taxes
$4,000
Insurance
$3,500
Repairs
$19,204
Cleaning Supplies
$2,460
x
Utilities
$10,680
x
Linen Service
$13,920
x
Interest
$21,716
Misc. Expenses
$8,343
x
Total Expenses
$161,270
Profit before taxes
$26,830
Income taxes
$12,878
Net profit
$13,952
Therefore, profit goes up by about $14,620 when 2160 rooms are rented during the summer. The contribution margin is 14,620/2160 or approximately $6.75/per room/day.
For each alternative in the case, list the annual expenses that are incremental to that decision alternative but are not related to the room/days occupied?
Alternative: Open for summer
Annual Expenses Incremental that are not related to room days
Extra Wife expense of $4800
Extra Desk Clerk Expense of about $3400
Extra maids cost of about $4000 (assuming only 1 maid working in the summer)
Resulting increase in payroll taxes and perks of about $2500
Increased repairs of about $2000
Increased insurance of $500
Increased utilities of about $4300
Alternative: $4000 in advertising
Annual Expenses Incremental that are not related to room days
In addition to those listed above, also the $4000 in advertising
Alternative: Build a pool and keep it open year round
Annual Expenses Incremental that are not related to room days