A Marketing Plan Overview for Samsung Smartphone S4

A Marketing Plan Overview for Samsung Smartphone S4

1. Executive Summary Samsung has developed to be one of the world's leading companies of electronics and Smartphone. Samsung began its expedition as a small scale export business in Taegu, Korea. In March 2010, Samsung announced Galaxy S4, in New York. The aim of launching Galaxy S4 is to reveal new features on a dense media which would occupy consumers' communication and ultimate deliver the message of brand.

The launch of Galaxy S4 emerged to take the hold of smart phone market which was previously dominated by Apple's iPhones. The release of Galaxy S4 has critically impacted iPhones' of Apple. Samsung's smart phones give a direct challenge to Apple Smartphone.

A part from other astonishing features, one of the most important features of the phone is that the size of S4 has not been altered from its prior series. Mixed views have been reported from the perspective of customers such as its display screen is too big. Phone is oversized and icons are cartoonish. Samsung needs to redesign its Samsung Galaxy. Smartphone S4 is one of the most update, modified and revolutionary Smartphone with a number of surprising features. In the month of April about $10 millions of set of S4 have been sold, outshining its prior launches.

2. Company Overview

Samsung has emerged to be one of the world's leading companies of Smartphone and electronics. Samsung begun is journey as a small scale export business in Taegu, Korea. Samsung is specialized in media and digital appliances, memory, system integration and semiconductors. To date, Samsung's creative and high quality procedures and products are appreciated around the globe. In the history of Samsung the timeline portrays the key milestones displaying the way company has extended its products and crossed market share and its revenue, and has carried out its mission of making consumers life better across the globe. In March 2010, Samsung announced Galaxy S4, the first foray into the smart phone market of the United States. Samsung had some Android products earlier; however, the Galaxy was the first important product to take on the iPhone, and adopt Android which was dominated by Motorola and HTC.

3. Objectives or Goals

Samsung launched Galaxy S4 in order to continue developing the Galaxy S series. Samsung aims to be the most updated and advanced Smartphone brand in the market. During its launch desired an innovative way to engage its consumers during the launch all around the globe. The aim of launching Galaxy S4 is to reveal new features on a dense media which would occupy consumer's interaction and ultimate deliver the message of brand. The launch of Galaxy S4 emerged to take the hold of smart phone market which was previously dominated by Apple's iPhones. The release of Galaxy S4 has greatly impacted iPhones of Apple.

4. Situation Analysis

Economic Analysis

The company attributes the disturbance to surprisingly high demand for the Galaxy S4. Because of overwhelming international demands of Galaxy ...