A Managerial Approach to Marketing

A Managerial Approach to Marketing

Introduction

Developing execution plans before launching any product are extremely important because until and unless the future propositions are completely and correctly analyzed, the chances of product success are very low (Kotler, 2010). In this paper, the product being selected is that of a shampoo. Promoted under the brand name of Silky Smooth, the shampoo's target market are customers falling under the age bracket ranging from 12-45 years. In order to better understand about the product attributes and the role that they would play in the development of a marketing strategy; an in depth ...