A CASE STUDY ABOUT BP (TEXAS CITY)

A case study about BP (Texas City)

A case study about BP (Texas City)

Introduction

“When our communications group examined the courses we could discover from this awful occurrence, the PIER scheme was glimpsed as an exceedingly precious achievement in assisting us supply reliable, timely messages."

On March 23, 2005 at roughly 1:20pm an blast and blaze appeared at one of BP's biggest and most convoluted oil refinery established in Texas City, Texas. The blast and blaze appeared in the refinery's Isomerization unit, producing in fifteen fatalities and 70 to 100 injuries. All fatalities were on-site contractors. The refinery has 30 method flats disperse over a 1,200 acre location and uses about 1,600 BP staff. At the time of the occurrence there were roughly 800 added contractor employees on location for important turnaround work. The refinery makes petrol, jet fuels, diesel fuels and chemical feed stocks. The refinery has a ranked capability of 460,000 barrels per day and an proficiency to make about 11 million gallons of petrol a day or about 3 per hundred of the petrol provide of the US.

Task 1: Identify laudable and culpable decisions in the BP (Texas City) case and rank the culpable decisions on a scale of merit and demerit. Show how context makes (or could make) some difference to how much blame the culprits deserve.

The next case study wrappings BP's communications scheme, utilizing a PIER center as an occurrence answer location, in the days next the incident. An occurrence of this implication, in a facility of this scale, has influence and retains concern for a large community over a very broad variety of perspectives. Communicating rapidly, unquestionably and inside befitting method is critical. PIER was a very precious asset as BP organised the primary days of the urgent position and it extends to assist as a precious device for ongoing revisions and connection with stakeholders.

 

Key Points

 

Site implementation appeared rapidly

When the location was made public, there was an direct move of the 'lead' function from BP international website to the BP occurrence website. This permitted BP.com to come back to worldwide business communications, while BPresponse.org became the definitive occurrence data source.

 

BP communications group constituents over the company participated

All communications group constituents started employed simultaneously in this Virtual Communications Center to conceive data, with no geographic hindrances. Each group constituent was adept to work from the solace and objectivity of their own agencies, gathering simultaneously online to reconsider inquiries and share information. Communications group constituents worked simultaneously if on-site at Texas City refinery, in the Houston Corporate agencies, in their agencies in Illinois or Washington State, or supplying business reconsider and support from London.

 

Task 2: Outlining standard ways to place blame and to avoid it, interpret the culprits' (and their supporters') defensive utterances; and interpret their critics' (and victims') utterances.

Over the course of the occurrence, there were more than 2,100 distributions of data, to more than 300 distinct newspapers or community members. BP responders conceived articles on the location, in supplement to uploading Adobe ...