ZIP AIR INC.

Current Issues in Strategic Human Resources Management: Zip Air Inc.

Table of Contents

Current Issues in Strategic Human Resources Management: Zip Air Inc.1

HR strategy at Zip Air Plc.1

HR Strategy Supports The Business Plan3

Zip Air Mobilise Its Employee's Competencies and Commitment to Achieve a Competitive Advantage5

Conclusion6

Recommendations6

References8

Current Issues in Strategic Human Resources Management: Zip Air Inc.

HR strategy at Zip Air Plc.

Air Canada unveiled its long awaited discount carrier yesterday, but warned that customers should not expect fares to be lower than those already offered by Air Canada. The company also developed a strategy for expansion that saw it target various geographical regions that were suitable to their goals and infrastructure (Yergin 2010, p. 45). The strategy involved choosing a city that served as the hub for each target region. Furthermore, vice presidents selected to oversee the development of flights and install the organizational culture. The presidents also facilitated the recruitment of operation and marketing staff equipped for chain store management. Strategic human resource management involves thinking ahead, and scheduling and planning ways for an organization to meet the requirements. The needs of its employees and for them to meet the requirements of an organization (Williams 2006, p. 58). It can have affected in all the way things are done at business, developing and improving each and everything from practices of hiring to training programs of employees to evaluation techniques and discipline.

Low-cost companies, including Zip Air Inc are the leader in the European market, using a strategy of development and growth that allows them to grow their market: the market for air transport of passengers. Zip Air Inc operates on demand by diverting consumers. For example, a user can now turn to last for a low-cost airline (Kotaite 2009, p. 10). The air transport market, Zip Air Inc, can also increase the frequency of use of consumers thanks to very moderate prices displayed.

However, the growth of Zip Air Inc on the market also depends on geographic expansion. Indeed, the new markets will also be done through the creation of new lines and, therefore, the arrival of new airports (Janda 2008, p. 96). Zip Air Inc has been able to push the low-cost model to its limits. To illustrate the strategy of the company, the drivers themselves must pay for their costumes and their coffee! However, if Zip Air Inc can afford to pay for tickets at ridiculously low prices, it is primarily to continue to guarantee a very high number of passengers. Indeed, the company enjoys very substantial subsidies from the airports and local communities. The deal is simple: Zip Air Inc that it will carry a number of passengers per year and, in return, local authorities allocate to the company a number of grants. Zip Air Inc is the risk of not being able to ensure that these quotas result in the loss of subsidies.

Corporate strategies deal with the purpose and scope of the Zip Air Inc as a whole in order to meet the expectations of the ...