Zara

Zara has a low price strategy because they can use a lower cost structure than their competitors. The quality of the products is lower and they can cut costs so offer a lower price. So we can speak of a cost leadership strategy, low cost what gives low prices (Gerard, 141-159).

On the other hand, Zara has also a differentiation strategy. They are unique in a what that they see what the new fashions clothes are and that they are able to produce those clothes and bring them in the shops in a couple of weeks. Zara also has a creative design ...