YANKEES

New York Yankees: Greatest Sports Team and Franchise

[Name of the Institute]

New York Yankees: Greatest Sports Team and Franchise

Introduction

The New York Yankees was founded in 1901 in the town of Baltimore. At first they played under the name Baltimore Orioles from 1903 to 1912 and then it was named as New York Highlanders, and, since 1913, they moved to their present name, New York Yankees. From 1920, it is one of the most famous and successful club in the MLB. Since its founding the New York Yankees won a total of 27 World Series, the highest title that a MLB club can achieve. Not just since yesterday we know that sports clubs, if successful, have become big businesses that make not only a lot of sales but also profits (Berger, Berger, 2005, pp. 53-61). In the Forbes list of the most expensive sports, teams occupy the Munich rank 19, with at least a respectable value of over one billion dollars. However, the front rank behind Manchester United (1.86 billion) and the Dallas Cowboys (1.81 billion) in the New York Yankees, who are everywhere in the line width.

Three Success Pillars of Yankees

Number one in their sport, the Yankees are by far: its value of $ 1.7 billion 800 million higher than that of the fiercest competitors Boston Red Sox (912 million dollars). According to baseball-reference, 3.8 million people visited in 2010 scarce games of the team that just so busy number two behind the Philadelphia Phillies. In previous years, it looked even rosier; from 2005 to 2008 the New Yorker even cracked the four million mark. It was not until the move to the new Yankee Stadium brought the slight decline at high levels. A $ 325 million of total revenue last year came from ticket sales.

Together with the Dallas Cowboys in the list of Forbes are one place ahead of the Yankees, as well as the financial experts from Goldman Sachs and CIC Partners, the team operates to the company Legends Hospitality Management, which is not only in New York but also in new Cowboys Stadium, taking care of catering and merchandising. Moreover, LHM is in a joint venture with the sports marketing company IMG and professional teams to improve their revenue in the stadiums. In addition, this rail falling revenue from sponsors including Pepsi, and Delta Airlines. Just by LHM can claim the team $ 25 million annually in revenue (Lobel, 2003, pp. 12-18). As among others, the Red Sox, the Yankees shine since 2002 from their games on the team actually own transmitter (Stout, Johnson, 2002, pp. 154-162). YES also shows delayed games from the Arsenal in the Premier League the FA Cup and the Champions League. Formally, the Yankees will pay YES $ 84 million, a year for the rights in 2009 again came to $ 100 million in dividends. For 2010, the station reported a turnover of 400 million dollars, more than some MLB competitor can claim total.

Richer Yankees

Given these astounding numbers, it is not surprising that the ...