XM SATELLITE RADIO

XM Satellite Radio

XM Satellite Radio

Introduction

In 2001 a new concept for radio was born in the U.S.: Satellite Radio. Satellite Radio is based on the same principle as cable or Satellite TV. People have to pay for a number of channels of varied music and talk. The two rival start-ups, XM Satellite Radio Holding and Sirius Satellite Radio, both wanted to target the commuters and truckers. The Key question is whether this innovation will succeed.

XM Satellite Radio

Given the history Americans already had with Satellite Television by that time, we concluded that the degree of compatibility, observability and most of all ...