Why is the turnover rate high within Primark for employees within the first year of service?

by

TABLE OF CONTENTS

ACKNOWLEDGEMENTIV

EXECUTIVE SUMMARYV

CHAPTER # 1: INTRODUCTION1

Background of the Study1

Background of the Company2

Problem statement3

Purpose of the Study4

Aims of the Study4

Research Hypothesis5

Significance of the Study5

Organization of the Dissertation6

CHAPTER # 2: CRITICAL LITERATURE REVIEW7

Turnover8

Turnover: Cost to Individuals9

Restrictions on Mobility10

Variables of Turnover10

Reasons for and Effects of Turnover11

Reasons for Turnover11

Effects of Turnover13

The Measurement of Job Satisfaction13

CHAPTER # 3: RESEARCH METHODS AND METHODOLOGY16

Research Design16

Research Strategy16

Interpretivism17

Qualitative data methods18

Quantitative data methods19

Ethical consideration19

CHAPTER # 4: PRESENTATION AND ANALYSIS OF FINDINGS21

Introduction21

Data Analysis21

Hypothesis Testing39

Focus Group Interview Analysis41

According to Focus Group reasons behind the high turnover rate inside Primark42

Employee retention strategy44

Summary45

CHAPTER # 5: CONCLUSION46

Gap Analysis46

Conclusion47

CHAPTER # 6: RECOMMENDATIONS51

REFERENCES53

APPENDIX58

Critical Review58

Questionnaire59

ACKNOWLEDGEMENT

I would like to express my thanks to my advisor, for his suggestions, comments, patience and understanding. Very special thanks to my parents, my father, my mother, my brother and my sister who were continuously supporting me throughout my life and leaving me free in all my decisions. I would also like to thank my colleagues for his technical support whenever I needed. I would like to thank to Department, all the university managers, teachers and students with whom I have worked.

I certify that the work presented in the dissertation is my own unless referenced

Signature..........................................

Date.....................................

EXECUTIVE SUMMARY

Primark is a clothing retailer which has almost 200 stores operating worldwide in the United Kingdom, Republic of Ireland, Germany, Portugal, Spain and Belgium. Employee's turnover mean leaving and joining the employees in an organization in a particular period is called employee's turnover. Turnover has a significant impact on an organization. In an effort to decrease turnover rates, employers continually try to determine the reasons that employees leave their organizations. The main theme of this study is to analyze the turnover rate within Primark for employees within the first year of service. There is a need for research in the field of retailing to determine the relationship between these variables and turnover intentions (employee's intentions to withdraw from an organization and how to prevent turnover intentions, which ultimately prevents turnover. The intention to quit a job is the immediate precursor of turnover. This research focuses on the Primark's turnover rate; the main focus of the research is on the higher turnover rate of the Primark within the first year of the service and the affect on the business. This is likely to be the case for Primark. The likely benefits which can be expected by the Primark customer are the different trends which could be followed at Primark. Primark can hire different employees and provide them the new benefits which can reduce the employee turnover rate. This study highlights the reasons behind the high turnover rate high within Primark for employees within the first year of service. This new information contributes to the existing literature on these variables by providing a theoretical foundation for future research on turnover intentions and its immediate precursors in the retail industry, as well as other industries. This study will lead to strategies that retailers can use to increase ...