WHISKY INDUSTRY IN UK

Whisky Industry in UK



Executive Summary

Whisky has been defined in UK regulation since 1909 and identified in EU legislation since 1989. In UK, round 41,000 occupations exactly or obscurely rely on the Whisky industry. Included in this is paid work inside preserving, wrapping and circulation which simultaneously account for a larger percentage of paid work in the spirits commerce than paid work in distilling itself. Whisky is one of UK's peak exporting parts and is traded in over 200 nations worldwide. Within the household market latest years have glimpsed vodka overtake combined Whisky in sales volumes. However, sales of Whisky are increasing in numerous overseas markets, for example Eastern Europe. In supplement, there has been development of regional/local whisky emblems in markets for example India and this presents possibilities for Scotch malt Whisky to capitalise on premiumisation tendencies as disposable earnings boost in these countries.

Whisky Industry in UK

Comprehensive Review

In UK, whisky has been a vital production for over 500 years. In UK, there are over 102 malt and 7 grain working distilleries

Malted barley is used for making whisky by malt distilleries, while Coffey or Patent is still used in grain distilleries for whisky using un-malted and malted barley together with other cereals, some grain distilleries individually make neutral alcohol for white spirits. While malt distilleries produce whisky in batches using only malted barley, grain distilleries use a Coffey or Patent Still to allow continuous production of grain whisky using un-malted and malted barley together with other cereals. Some grain distilleries separately produce neutral alcohol for white spirits.

Key concerns for Industry

Performance of Whisky in UK Market

Whisky is principle drink within the UK among males and those aged over 30, Whyte believes that “blended whisky producers will need to pull out all the stops if the spirit is to become the best-selling spirit in the off-trade again. Some funky packaging makeovers and some unique, up-to-date marketing campaigns are needed to turn blended whiskies fortunes around.” (Whyte, 2009, 7)

Increased Competition from Other Spirits

The high economic growth, especially in some countries, such as the UK's vodka and the United States, have seen levels, constitutes a challenge to the whiskey industry. In addition, the international production, such as Canada and Japan to seize the market sales is added some whiskey. However, as imported spirits are available in the UK market share, import whiskey is an attractive market compared to other spirits, such as South Africa and Eastern Europe (William Grant & Sons, 2009, 4).

Legal Protection

The industry lobbied hard to mark the exact defense around the world, and thoughtful, the premium of the commodity environment, we must be particularly vulnerable to fraud (gray, 2008,10). The proposed Regulation 2009 Scotch whiskey will be classified as Category 5 and the reality is that the new law to the contrary for the SWA to assist foreign counterfeiting activities.



Trade barriers

SWA accounts, one of the 200 countries to trade whiskey, it is more than 600,143 of these trade barriers in the ...