What Market can do and cannot do

What Market can do and cannot do

Introduction

In the article, Samuel Bowles has given an overview of the economics of market. According to him, the market economy now rules the destiny of humanity and framing the new labor culture, the role of marketing is at the core, because depending on the treatment to be given, will derive the success or failure of the consumption of products . For other essential stage in the dynamics of capital so that its cycle and produce and play mobility. In this logic, the personality of the seller of a product or service is managed as a key instrument for the realization of consumer sale. Hence, new techniques in the Japanese model now crystallized into what is called customer service, and which are necessary for new behaviors, image work, require special treatment. Renovated capitalism works through management techniques, teaching authority, ways of working, a humanism as an ingredient for productivity and competitiveness necessary to turn its attention to the personality of the customer and seller (Bowles, 1991)

Discussion

Impoverishment of Market Theory

Certainly, the market alone has also shown its inability to resolve satisfactorily the basic needs of much of humanity. In fact, countries that have achieved a higher grade and more harmonious development more compatible with individual freedom, with the encouragement of artistic creativity and scientific research and technology have achieved thanks to an economic system that mixes the free market with state intervention. And among these countries must include the United States and others in the eyes of the world appear as champions of market liberalism. Today continues the old controversy, some calling for "more market" and others calling for "more state". In a human society living, evolving, there is no theoretical way to resolve the issue. There can be no demonstration ...