Web Metrics and Analytics

Web Metrics and Analytics

Introduction

Since the latter part of the 1990s, Gucci has had the traits of a company having incorporated a distinctive business and marketing strategy. The strategic plan of Gucci is to impart value to its clients with highly luxurious goods and products. They entail distinctive product characteristics with regard to their competitors. The prestigious image and reputation of their brand name, employing the renowned “GG” logo on their products, is one good example of the distinctive quality of Gucci. Another trait employed by Gucci is the strategic planning for web marketing, which is their sagacity of supplying products in accordance with the contemporary fashion, all through the globe. This study seeks to present a strategic web-marketing plan for the business in the short to medium term based on competitor web trends. Furthermore, this paper will provide guidance to the business for the creation of an exemplar format and content for an appropriate and regularly produced Analytics report, for their web site analysis, marketing, monitoring and evaluation.

Business strategy and website objectives

There are a couple of main elements to the web market strategy of Gucci. First one of them is the way the enterprise would attend to the competitive market and the second being the way the daily operations are implemented and supported by the company. In the exceedingly competitive market of today, a strategy which ascertains a coherent approach to imparting the service or product of the company in a manner which would outperform the prevailed competition is crucial. Nevertheless, together with delineating the web marketing strategy, the business also needs to have a definite and precise methodology for the daily procedures to implement it (Allen et. Al, pp. 128-247). Having a marketing strategy is of no or little worth if the company is either defiant of the resources or the proficiency for implementing it. During the process of establishing a web marketing strategy, the company needs to consider several parameters. Some of those parameters hold more significance compared to others. Since every strategy must attend to some distinct contemplation, therefore it is not practical to realize every significant factor with a broad perspective. Nonetheless, some critical ones are shared by every marketing strategy.

The first step in creating the business marketing strategy is making decisions regarding the overall aims and goals of the enterprise. This is generally categorized as one amongst the four scenarios;

When the market is really appealing and the enterprise is one of the corporate giants in the industry, then it requires investing its finest resources for the purpose of supporting its offers through online marketing and requires incorporating the best tools and techniques of web marketing for the purpose of attracting the greatest possible traffic to the business website, which would ultimately result in an elevated graph of the average sales of the products and services imparted by the company;

When the market is really appealing but the company is one of the weak organizations of the industry, then it requires focusing on reinforcing ...