Wal-Mart Marketing Plan

Wal-Mart Marketing Plan



Wal-Mart Marketing Plan

Introduction

The main purpose of this paper is to conduct a marketing analysis of Wal-Mart. This paper discusses the main competitors of Wal-Mart, their strength and weakness, and the way Wal-Mart differentiates itself from its closest competitors. This paper also discusses the company's intention to be a leader or follower within the industry. The macro-environmental issues of Wal-Mart, most important trends that impact the Wal-Mart's business and company's intentions to minimize or capitalize the trend have also been covered in this paper.

Company's Competitors, And the Strengths and Weaknesses of Each

The main competitors of Wal-Mart are Tesco and J. Sainsbury PLC.

Strength and Weaknesses of Tesco

Tesco has a very high market share. Tesco almost captures 13% of the retail market industry of UK. It is the main strength of Tesco that makes it dominant in front of its competitors. Insurance is also strength of Tesco. Tesco's insurance has reached one million in the recent years. This is also a positive point for the growth of Tesco. Tesco is that it is the world's number one online retail market, which is also strength of Tesco. The online sales of Tesco have reached over £577 million (Chandler, 2005). Tesco's reliance upon the UK market is considered to be its main weakness. Tesco is operating in different countries but still it relies on the UK market which is considered to be its weakness. Debt reduction is also Tesco's weakness. The debts of Tesco are very high, and they do not seem to be low even after 5 years. There is a great need for Tesco that it should work on reduction of its debt.

Strength and Weaknesses of J. Sainsbury PLC

One of the strength of Sainsbury is its global market presence. Sainsbury has gained a competitive advantage because of its global market presence. The strong performance of Sainsbury and its strong brand name is also strength of Sainsbury (Serwer, 2004). Sainsbury is considered to have a strong brand name, and their customers are very loyal to its brand. One of the weaknesses of Sainsbury is its high inventory turnover. The turnover of Sainsbury's inventory is very high.

2. Discuss how you plan to differentiate your company from the closest competitor

Wal-Mart adopts different strategies in order to differentiate the company from the closest competitors. The main competitive strategy of Wal-Mart is to make its dominance in every sector where it operates its business. ...