Wal-Mart

Wal-Mart

Introduction

Wal-Mart stores (Wal-Mart) is the world's largest retailers. At the end of January 2008, when the company operated 971 discount stores, 2447 supercentres, 591 Sam's Clubs and 132 Neighborhood Markets in the United States. Wal-Mart also operates several international markets, but these are the United Kingdom, Canada, Japan, Mexico, Brazil and China. (Anonymous 2004) the company a number of retail goods and services at low prices. This product range includes both national and private-brand manufacturers. These distribution centers primarily serve the operating segment called Wal-Mart Store. In addition, these centers are also the distribution of supplies from Sam Club perishable items, jewelry, tires, and the product is returned. (Bianco 2003)

Internal and External Environment

Wal-Mart Stores United States finished the year with a strong second half, especially in grocery, health and welfare, and recreation. Eduardo Castro-Wright and his team to focus on real improvements in operations and merchandising management. Eduardo leadership team has been strengthened through internal promotions and external recruitment. Improvement of marketing in the United States were also alot positive.

Wal-Mart has a balanced mix of brands including private labels and external producers. The company has many programs designed to meet the competitive pressures in the retail industry. These programs include the every day low prices (EDLP), Rollbacks, shop in the store, and store in the Community. EDLP is Wal-Mart pricing philosophy under which the company is the price of items at low prices every day, so that the confidence of customers that prices will not change in accordance with frequent promotional activities. Rollbacks an instance of Wal-Mart's commitment to pass on its domestic and foreign savings to the customer through lower prices for selected goods. (Bianco 2003)

SWOT Analysis

Strength

Wal-Mart has a strong market position in the United States. The company gets almost 75% of its revenues from the United States. Revenues from the United States contribute significantly to make Wal-Mart, one of the leading corporations in the world. Company Advanced positions in Fortune 500 ranking of the second largest company (2006), the largest company (2007), in the world in terms of revenue. Wal-Mart operates 971 discount stores in 47 states in the United States, 2447 Wal-Mart supercenters in 48 U.S. states, 132 neighborhood markets in approximately 15 U.S. states, and 591 Sam's Clubs in 48 U.S. states. These stores serve more than 127 million customers a week in the United States. A strong market position in the United States, provides significant economies of scale and also improves the company's image. It also gives the company an opportunity to enter the market more efficiently and serve a wider range of customers. The company sells products under its brand name brands such as Sam choices of great importance, Everstart, Ol 'Roy, Puritan, equate, knows no bounds, George, the sports world works, Durabrand, HomeTrends, towers, Metro 7, parental choice, Ozark Trail , ReliOn, White Stag, Sand N Sun, Canopy, and Kid Connection. In addition, the company stock outstanding brands. The company also sells merchandise under licensed brands, including General Electric ", Disney, McDonald's, Mary-Kate ...