VODAFONE

Understanding Organisations Scheme of Work



Understanding Organisations Scheme of Work

Introduction

Vodafone is the world's largest mobile phone operator, it was founded in 1984, as a subsidiary company Racal Electronics Plc, which is the third largest firm in the UK, dealing with electronics, acquiring independence in 1991. Since then, the company bears the name of Vodafone Group Plc. The name itself comes from the phrase Voice Data Fone, this name reflects the voice and other data through cellular networks, which is the main objective of the company (Graham, 2004). The logo, selected in 1997, a scarlet-quote in a white circle, kindly invited to communicate, opening and closing the direct speech in the letters “O” names.

The company has always sought to remain at the peak of innovation in the world of mobile communications. It is through the network of Vodafone made the first call on the mobile in the UK, it happened on January 1, 1985, the comedian Ernie Wise telephoned the advertising appeal. The call made from the pier, where the survey conducted in the office Vodafone in Newberry, Berkshire, which at that time was located above the diner. It is interesting that this is not advertising the call was made until the following day due to network problems.

Do not forget about the beginning of the path of his company, in April of 2001 Vodafone repeats a publicity stunt and again to announce the first call to the UK, this time the news was the use of 3G - third generation networks, the call placed from a phone Ericsson, and, at the time, represented the only voice, later developed and implemented all the capabilities of video, music and Internet access (Graham, 2004). 

History of Vodafone is the story of not only the development of mobile communication, but the history of many steps toward consolidation, acquisition of smaller companies, mergers with sizeable gains territories. Living in Europe, Asia and the CIS, watches the market of mobile communication in recent years increasingly hear that name. Of the many local operators over time fewer and fewer names on the market comes to a stronger player, consuming and buying, becoming a partner and gradually replacing the competition through a policy of expansion. 

In 1999, the company buys American AirTouch Communications, Inc, the largest cellular operator, getting a strong foothold in the U.S. In 2000, Vodafone AirTouch PLC (the new name of the merged company) doubles its assets, by absorption of Mannesmann AG, a German multi-group, the deal was the largest in the world at that time, turned the whole disposition of the mobile market and led Vodafone's undisputed leader on the next few years. With assets for the development and digital and analog communication at this point, Vodafone completely abandons analog telephony, focusing on the development of mobile networks, in anticipation of slow death stationary devices and networks.

Over two decades of its existence, the largest company of Vodafone UK becomes a world of multinational giants, going to markets in Europe, America, CIS, Africa, Middle East, Asia-Pacific region. The company has assets in 27 countries around the world and in over forty ...