VIRGIN COMPANIES

VIRGIN COMPANIES

VIRGIN

Introduction

Virgin Group is known to be one of the biggest private companies in UK, with over £3bn of turnover annually by 2000. Virgin Atlantic is the highest profit business of Virgin, which is now a powerful and most strong force in the international airline business. This group is deeply penetrated in to businesses of financial services to railways; from soft drinks to mobiles and entertainment mega stores. Its name is highly recognizable around the globe. The founder of Virgin group Richard Branson along with Einstein and Gandhi is renowned as a 'shaper of 20th century'.

Foundation of Virgin Group was laid in 1970 as a mail order record business. In 1986 the company went public and its shares were issued to the people. But because of public listing obligations Branson decided to buy back the stocks and take the company into private ownership again. He did so because stock holding put a break to the company's long term growth. Branson was a deep thinker he sacrificed his short term profits for the company's long term growth (Dowling et.al, 2008, pp.105).

Discussion

People Engagement Processes

People or public engagement is a process that uses controlled communication with government, public and the other concerned parties to make them know:

Policy development

Any service implementation.

Virgin was built as a social company. Strategy to acquire is social. Every member of their team is social including all the executives and upper management personnel; in simple words the whole organization is social. The organization is focusing on uniting and keeping together the business community to face the challenges regarding social and environmental problem. Strives towards getting greater involvement from the consumer, employees and its employees is being implemented through digital activity. A new social organization founded by creative agency Beta is devising the program for this purpose, which helps brands collaborate and communicate their environmental and social points (Robbins, 2008, pp.76).

In order to integrate into every facet of Virgin's online business along with sales and costumer solution and care, Virgin media launched an entirely controlled Touch commerce engagement program in limited deployment in 2009 and expanded this change throughout the organization by 2010, where its changed the whole face of purchasing lifecycle of broadband, telephone, TV and bundle services. And this change brought the following change in the organization.

17% site lift in conversation through live agent communications.

90% incremental sales were seen through live agent interactions.

Approximately 80% of the costumer responded in saying extremely satisfied or very satisfied.

Motivational Strategies

Branson always believed that his organization can only prosper if his employees are happy and satisfied, so he strongly believed in employee motivation and recognition. So he always gives importance to his workers and treats them fairly, he believes that if an employee is not productive in one segment of the organization then he should be given chance in another part or department of the company. Further he highlights the importance of communication between employees and managers that motivational strategies extend to innovative ideas for the key to support innovation within the Virgin ...