VERA WANG FASHIONS

Vera Wang Fashions

Vera Wang Fashions

Introduction

Leadership theory is contributed in several contexts with arrays of meaning. Leadership is the empirical power. Leadership is organizing a group of people and motivating achieving a common goal. Sometimes the terms management and leadership overlap each other. Management is a position, and it could only be achieving positions in an organization. Leaders have the behavioral traits that could be performed without any position. Both the leadership and management require communication skills, collaborative skills, and supportive behavior. Management has some boundaries in the organization, and while leaders enhance their skills at their best without any boundaries. This study in this connection will describe the leadership style used by Vera Wong in establishing the one of the world's renowned and leading fashion brands. The following study will also discuss the issues that the Vera Wang had to face in establishing her brand.

Discussion and Analysis

Vera Wang's Primary Business

The primary or key business of Vera Wang is the designing of Bridal Gowns. Her bridal gowns are famous all over the world, and she had designed bridal gowns and other accessories for famous political figures and social personalities (Todd, 2007). Vera Wang wedding dresses have become incredibly popular over a few months among the Hollywood stars and other celebrities worldwide (Petrillo, 2011). But Wong did not stop there and decided to expand her business. In addition to wedding dresses, Vera Wang had added score of other products in her product line like perfume, porcelain, wedding accessories and seemingly unexpected things like household products from Vera Wang.

Leadership Style of Vera Wong

There are various concepts of Leadership that can be applied in defining the leadership style of Vera Wang; however, transformational leadership style is the one that completely fits with Wang's methods of leading. Leadership is defined as a process of social interaction where performance outcomes are strongly influenced by the leader's ability to influence the behavior of their followers (Todd, 2007). However, transformational leadership has been variously labeled as transformational, transformative and visionary. While there are conceptual differences, such as the role played by charisma, each refers to a new view of leadership that emphasizes empowering others, pro-social use of power, creation and communication of vision, and high levels of leader self-efficacy. This view of leadership also stands in contrast to the more traditional "transactional", exchange-oriented style of leadership that has, in essence, been the subject of most leadership research prior to 1980 (Northouse, 2007).

Transformational leadership involves the motivation of employees and members to perform normal expectations for meeting the organization's mission and for achieving organizational goals. Similarly, in the pathway of establishing the fashion brand and reaching to success Vera Wong attribute her success to her employees' hard work. She believes that keeping employees motivated will optimize their performance and will increase their motivation, which is a competitive advantage. Vera Wang inspire her members and staff to put away the self interest of employees for the definite benefit of the organization and to have self-confidence in their capability to attain ...