VALUE MANAGEMENT IN B2B MARKETS- 13 DAYS MOVIE

Value Management in B2B Markets- 13 Days Movie

Value Management in B2B Markets

Introduction

Thirteen days is a docudrama that has been directed by Roger Donaldson in the year 2000. It categorically delineates the scenario, which occurred in the 1962 Cuban Missile Crisis. The portrayal of decision-making strength and the leadership style creates an example for myriad businesses and global entities. Kevin Costner stars in the movie as John F. Kennedy.

Two Scenes

Two pivotal scenes from the movie that I believe are most vital in the movie include the situation when the President orders not to have a strategy that involves any sort of military assault. The second key scene was the one that took place between the conversation of Secretary of defense and the Admiral.

Background and Discussion

The Missile Crisis in Cuba is the name given to the conflict between the United States and the Soviet Union in October of 1962. It started with the discovery by the United States of Soviet nuclear missile bases on Cuban soil. On 16 October, President Kennedy convened the National Security Council for a possible solution to the situation (Munton & Welch, 2007).  Robert McNamara proposed a naval blockade of the island until the withdrawal of missiles from Cuba. It can be concluded that both the situation shows a splendid level of intellect and appropriate decision-making persona. Both situations were the most difficult decisions that were made and it resulted in an efficient output. The situation was finally deescalated by a strategic dialogue and mutual agreement. The USSR asked United States to remove all the missiles from Turkey and never attack Cuba in the future. In return the Soviet Union agreed to withdraw the deployed missiles from the territory of Cuba.

On 22 October, when the commander Anderson Jr. announced that the ...