UPS - MARKET PERSPECTIVES

UPS - Market Perspectives

UPS- Market Perspectives

Introduction

This assignment is based on the marketing plan of United Parcel Services (UPS). The assignment carried out a framework for discussing the market surroundings experienced by the organization and through a way, it affects marketing plan of the company. The assignment highlighted issues presently faced by the organization, and, junction tactical choice that companies must utilize in different ways. Therefore, all issues related to UPS-Marketing perspectives will be discussed in detail.

Overview of the Company

United Parcel Services (UPS) established the company like Package Delivery Company that had its origins in USA in 1907. The two founders of the organization had youngsters known as Jim Casey and Claude Ryan. The trade operations started in Seattle Washington. Both the owners had to struggle a lot and worked hard for the success of the company, and, it is now recognized as one of the best companies in package delivery industry. The company utilized the services of IT and IS systems for enabling them to meet the promise of giving the low price products with exemplary services. The company's IS system assisted various departments in collecting information for different purposes. The location aspect that would include bringing the item for one place to another would be the main feature of UPS package delivery. UPS is quite well known for having latest technologies; the company even used DIAD, UPS net and COMPASS technologies for providing efficient operations. They have performed very well in package distribution business as compare to competitors like Federal Express, and, Airborne Express. The reasons are the usage of the advanced technologies by the company for acquiring sustainable advantage (Aaker, 2009, 144).

Nature of the product

The product or service selected for the assignment is Shipping & Freight. UPS is well known for giving finest shipping and freight services to all its customers in many parts of the world. This is the reason why the company is well-equipped with the latest technology for assisting the company in acquiring competitive advantage. The company has a considerable interest in giving excellent quality and low priced services to its customers (Agrawal, 2004, p. 26).

Nature of Market

UPS has a duty to offer fine products to both local and international market. The company, recognized as the world's largest package distribution firm. The firm has general features, found in every leading Supply Chain company. The company provides products to customers in around 200 countries on a daily basis and meets the target of reaching 1.9 million shipping customers (Anon, 2009, 122).

Strategy used by the Firm

United Parcel Services prepares a strategy based on the transactional and relational principles. A transactional strategy refers to that transaction that only has the involvement of customers. There is no room for moving association with the customers. Secondly, the organization incurs a deal with their customer in order to sell them the product. The second strategy used by the company is based on relational ...