UPS AND TRADE SHOW

UPS and Trade Show



USP and Trade Shows

The Role that Unique Selling Proposition Plays in a Company's Advertising Strategy

Unique selling point is important for a successful advertising strategy. An advertisement that is based on unique selling proposition contains a proposal for the consumer. It explicitly shows the customer that buys that product and gets this benefit. The proposal of such advertisement must be such that a competitor cannot give any, or simply does not advance. It must be unique. Its uniqueness has to be linked either to the uniqueness of the product, or with the statement, which has ...