United Airlines Strategic Analysis/Audit

Abstract

The paper discuss about the strategic analysis of the United Airline. United Airlines is an airline of the United States. With 86,852 employees and 702 aircraft, is currently the 2nd largest U.S. Company of the largest national world. It is part of United Continental Holdings, formerly UAL Corporation, headquartered in Chicago. Because of its consistent performance and increased the customer satisfaction the United Airline became the largest airline in the world, it retains its name but flies under the colors of Continental. According to United Airlines' Strategic Planning Presentation, physical cabin, service delivery, and on-time performance are the main airline preference determinants. Thus, the united airline has entered the era where they need to focus on positioning itself and marketing issues globally. United Airline has earned its revenue from four major segments, including regional affiliate, others, mainline and cargo. The “other” segment includes the earning form the Mileage Plus, interests and United Airline's maintenance. As United Airline is an international organization. Its employees are present all over the world. They should adopt such technology through which they can connect with their employees all over the globe. As United Airline is an international organization. Its employees are present all over the world. They should adopt such technology through which they can connect with their employees all over the globe.

United Airlines Strategic Analysis/Audit

Introduction

An airline is a business of air transportation that carries passengers or freight. Airlines lease or buy their aircraft to deliver their services and may form partnerships or alliances for mutual benefits. The airline industry has known for several years of deep economic and technological changes, both internationally and nationally (Sustar, 2005).

Strategic Human Resource Management in the Airline Industry Worldwide

According to the Cobbs & Alex (2004), SHRM idea is founded on a number of assumptions and hypotheses about how affray in any commerce is probable to evolve, and how this evolution can be utilized to get benefits. Greater the span to which these assumptions and hypotheses equitably, it is probable that an association can gain comparable benefit from applying these strategies. However, if these assumptions and hypotheses, in turn, do not work, then the organization's scheme is improbable to be a source of comparable advantage. Huang (1999) acquiesces that there is a close connection between enterprise scheme and human asset administration practices. It is farther presumed that the businesses that nearly coordinate their enterprise scheme and the undertakings of human asset administration to accomplish higher presentation than businesses that manage not. International air transport commerce next alike trends.

About the company

United Airlines is an airline of the United States. With 86,852 employees and 702 aircraft, is currently the 2nd largest U.S. Company of the largest national world. It is part of United Continental Holdings, formerly UAL Corporation, headquartered in Chicago. The platform is the most important match of the Houston airport. United is one of the founding companies of Star Alliance, the largest association of airlines in the world. It serves more than 1,000 calls in 170 ...