Unit 5 Individual Project

Abstract

In this paper will analyze the comparison between two big giants, Honda Motor and Ford Motors. This comparison is based on different aspect of the organization.

Unit 5 Individual Project

Introduction

This paper is based on the comparision between the two big giant from the auto mobile industry, that is Honda and Ford Motors.

Honda Motors

At Honda, one of the basic requirements is supportive culture. The business ought to understand the prospect of the clients. However, a sophisticated client's database is an urgent requirement. An effectual database of the customer is significant as it offers actionable format information used for development as well as for monitoring the strategy of relationship marketing along with numerous tactics. Another crucial obligation is new organizational as well as compensation or even reward schemes

Focusing on the performance, Honda focuses on the internal marketing. The purpose of internal marketing is to generate an internal atmosphere where the client consciousness broadcast among employees. The contentment of internal clients is imperative to the attain success of a service organization. The aptitude of companies tends to develop as well as achieve competitive advantage while emphasizing on quality service is influenced substantively by the culture of the organization. Numerous researchers also communicate improved performance of the organization with a strong culture of the organization as well as improved workers productivity. Company use internal marketing so as to contribute towards attaining the goals of the organization.

Establishing investment priorities and channel resources toward corporate business units more attractive. Management must 1) decide on priorities for capital investment in the various businesses of the company, 2) target resources on areas where the profit potential is high, and 3) eliminate business units that are chronically underperforming or are in industries that are becoming less attractive.

The characteristics that distinguish a multifunctional diversification strategy is the diversity of business and the diversity of national markets. The use of the opportunities for strategic coordination between businesses and countries provides a route to sustainable competitive advantage, which is not open for a company that competes only in a country or business. A multifunctional corporation may obtain a competitive advantage by diversifying into global industries or technologies that have relationships in the value chain approach producing economies.

At first glance, anyone who sees the product line of Honda cars, motorcycles, lawn mowers, generators, outboard motors, motor sledges, snow blowers and tillers for gardens could conclude that the company has sought a unrelated diversification. But at the base of the obvious diversity of its products have something in common: the technology of gasoline engines.

Honda's strategy involves the transfer of the company's experience in gas engine technology to additional products, the exploitation of their capabilities in the manufacture of low cost, high quality, employment in all products of the trademark Honda, well known and respected, the promotion of several products in the same coupon (one of them questioned consumers jokingly: "How can you save six Honda in a garage for two cars? And then showed a garage in where they saw a car, ...