UNDERSTANDING CONSUMERS

Understanding Consumers

Understanding Consumers

Introduction

According to the article written by Flatters and Willmott the current post recession period had significantly altered the attitudes and perceptions of consumers of the entire globe. The recession had changed their preferences, desires, needs and wants. There are various emerging trends in the marketplace as explained in the article, which have significant implications for the brand, to which marketers must respond seriously. To attain the sustainable competitive advantage, brand management of Bestbuy.com must focus on guiding principles of Flatters and Willmott as highlighted in their article.

Discussion

The post recession had changed the economic landscape of consumers in ...