Traditional artistic labor in Indian fashion industry: Zardozi Art”

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ACKNOWLEDGEMENT

I would like to take this opportunity to thank my dissertation supervisor who has always shown confidence in me. He has offered his patience, remarks, propositions and understanding. Here I would also like to mention my parents who have always believed in me for all my hard work. My family, including my parents, brother and sister has endlessly supported me during my life and academics. This has helped me in making positive decisions for my life. I would also mention my peers and co-workers and appreciate their collaboration and expert advice on every circumstance. I am also grateful towards my University and my Department, the administrators, faculty members and fellow students for their support throughout this study

DECLARATION

I declare that the material stated in this dissertation/thesis is original and does not present work of any other scholar or research study conducted in the past. Material in this study is not partially or completely published elsewhere and collected only for the purpose of this study. I also acknowledge that I have complete understanding of the requirements, guidelines, regulations and procedures of the University with respect to the endowment of higher education degree and my research work. Here, I would also like to take the opportunity to declare that I have almost exclusively followed the requirements, guidelines, regulations and procedures of the University regarding this research study.

Abstract

Similarly, Zardozi is known to be one of the traditional arts on the clothes that create the magic on the field. It is the symbol of royalty therefore it is known as one of the most expensive art engraved on fabrics. But in the past, due to many reasons there has been decline in the Zardozi art. There have been many factors that affected this art including globalization, industrialization, down turn from the occupation, lower wages, expensive raw material and lesser amount of opportunities present to learn this art. But still this art has gained immense importance. But the recent changes in the Indian fashion Industry has caused a great boom to Zardozi art as the younger designer has started promoting tradition art on the international forums. Therefore the renaissance has been observed. This dissertation aim to find out the factors that has influenced the Zarsozi art in the Indian fashion Industry. On the other hand it also finds out the present status of Zardozi art in the fashion industry. It has been found that emergence of Zardozi art and other embroideries in the Indian Fashion Industry contribute to the recognition of fashion industry as an emerging market to India. Zardozi art has lost its importance in the past few years. Further, this study is also undertaken to fin the importance and the existence of Zardozi Art in today's Indian market and to study what was it s importance in the past.

Table of contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Outline of the study1

Background of the study1

Significance of the study2

Research aims and objectives3

Research questions4

Limitation of the study4

Time scale5

CHAPTER 02: LITERATURE REVIEW7

Overview of Indian embroidery ...