TOYOTA PRIUS GREEN OR GEEK MACHINE

Toyota Prius Green or Geek Machine

Toyota Prius Green or Geek Machine

Answer: 1

Keeping microenvironment factors in mind, it is observed that the micro-environment factors that have affected Toyota Prius are its competitors and customers. Customers are affected by the prices of gas and are looking for answers. Toyota came up with an appropriate answer by launching a vehicle which will help people in saving gas as well as provides efficient service. They released first generation of Prius. (Kotler, Amstrong, 2008, 64) Although, Prius is not all that fancy and pretty, yet it served the purpose and managed ...