Towards Semantic Search Engine Marketing

By

[Name of the Subject]

Abstract

There is the Search engine marketing field that depends highly on search engine optimization - and there is the emerging field of semantic web and semantic search, through this research project the main emphasis will be on merging among the two environments in the favor of Semantic search engine marketing to give organizations the opportunity to appear highly in search engines page results, and to have weight in the newly developed semantic search results. The focus is on identifying the Web Market Management aspects through creating, researching or developing ontologies, and/or developing the used SEO methods, metrics and processes by deploying semantic web technologies on them especially semantic search aspects. Qualitative research method has been opted for this research work.

Table of Contents

Abstractii

CHAPTER 1: INTRODUCTION1

Introduction1

Research Context1

The Semantic Web and Web 3.03

Problem Statement of the Research3

Research Aims and Objectives4

CHAPTER 2: LITERATURE REVIEW5

Introduction5

Review of the Literature5

Structure of the Semantic Web6

The Use of Ontological Models for Semantic Search7

Effectiveness of Semantic Search in Business9

SEO:9

Database Management:9

Drug Discovery:10

Travel:10

HR Management:10

SEM and SEO11

CHAPTER 3: RESEARCH METHODOLOGY12

Introduction12

Research Strategy12

Research Methodology13

Ethical Issues14

References15

CHAPTER 1: INTRODUCTION

Introduction

This chapter of the research work involves the introduction of the overall research project starting from the context of the research work in which historical background of the related researches will be discussed, after that problem statement of the research work will be highlighted, the aims and objectives of the research work will also be provided in the same chapter .In order to meet the research objectives and answer the research question the researcher will carry out in depth research on the matter by thoroughly analyzing the literature.

Research Context

The Semantic Web (more technically called "Web Data") enables machines to understand the semantics, the meaning of information on the Web. It extends the network of hyperlinks between web pages by a conventional network connection between structured data enabling automated agents to access more intelligently to different sources of data on the Web and, in this way, to perform tasks (research, learning, etc.) has become accurate for users. The term was coined by Tim Berners-Lee, co-inventor of the Web and W3C Director, who oversees the development of proposed Semantic Web standard.

In 1994, during the first WWW conference in Geneva, specifically at CERN, place the announcement of the creation of the W3C. It is also at this time that Tim Berners-Lee W3C stands objectives and demonstrates the need to add semantics to Web future. He then showed how the hyperlinks in more précised form and delivered the way through which it connects documents on the Web is too limited to enable machines to automatically link the data on the web to reality. Given the ambition of such a project, this idea is controversial and some resistors that are typically encountered when it addresses issues related to the field of artificial intelligence (Peng Wang, 2003). After the conference, apart from the implementation of recommendations for the construction documents, the W3C newly created begins the first reflections on the development of the Semantic ...