TOURISM MARKETING IN NZ

Tourism Marketing in NZ

Tourism Marketing in NZ

Company Profile

National Tour is a travel agency that will help its customers to achieve their needs and expectations in their travel around the globe. Just like other travel agencies, National Tour offers various services cheaper, easier, and also faster, for example, booking a package tour with its accommodation, transportation, and so on. National Tour staffs will be more than happy to assist any customers to get any information they want regarding their travel. Customers will also be able to contact our staff by phone or e-mail to ask any queries. Its marketing methods will be in several ways. It will start off with internet. Nowadays, Internet has been very broadly used. Other media like radio and leaflets will come in order as well.

The difference between National Tour and others travel agencies is National Tour will be more focusing on South-East Asia region, not that National Tour will not provide services to any other regions, but there are a lot of tourist sites and recreational sites in South-East Asia that have not been known. We will advertise South-East Asia more than other countries. Nevertheless, those sites have the potentiality to gain tourists from overseas, specifically New Zealand. It will not be addressed for Kiwis only because people from their origin country might not know what their country have or may be tourists from Europe or States. Usually people visit South-East Asia while they have winter in their countries. Therefore, they usually only go for beaches, nightlife, and so on. Apart from that, that country might still have a lot of things to offer, socially, environmentally, and culturally. These three things will also be the main focus for National Tour. Obviously, we will need to make a relationship with all of the bureaus that are related in order to ease our job. This idea was established because of there are not many of all travel agencies in Auckland that focus on South-East Asia, maybe there are none. With all of the potential that South-East Asia have, we are sure that we can bring more people to the region. Our target market will be ranging from backpackers and also luxury travelers.

Nonetheless, national tourism will not be neglected as well. Relationships between other tourism industries inside NZ will also be maintained. We will do our best job to get our customers satisfied while they are travelling around NZ. Also, we will not just advertise South-East Asia to New Zealanders, we will also introduce New Zealand to them so that Tourism in New Zealand can be developed as well.

Industry

The industry selected for the purpose of this paper is Tourism industry. The reason of this item is to supply a strategic investigation in the Tourism commerce for the years 2002-2008. The reconsider encompasses both refereed Tourism and scholarly enterprise publications, which described framework study in Tourism. While every effort has been made to arrest empirical study, the reconsider will furthermore comprise of those assistance that are ...