TITLE: APPLE, PIXAR AND INNOVATION

Title: Apple, Pixar and Innovation

Title: Apple, Pixar and Innovation

1) How do business companies like Apple and Pixar computer maintain success?

Brand Identity is the key success factors of both the companies, the brand identity plays a significant role in consumer buying behaviour. Studies by Piper Jaffray (2007) has shown that 89% of teens are using the Apple iTunes service and thus aware of its brand, which may lead one to conclude that Apples success can be attributed to its brand awareness. A strong brand identity is key to competing in the digital music industry. (Trot 2005, 226)

The analysis ...